About The Project
Evolution Instead of Revolution.
Ginsburg Bakery has been a part of the Atlantic City business community for more than 100 years. To celebrate the company’s proud history, PM adopted an evolutionary approach to repackaging the Ginsburg brand by honoring the current Ginsburg logo, which had been in service for nearly 25 years. By keeping the basic look and feel of the logo we were able to keep the logo connected with the past, but update it with a fresher, more modern appeal to today’s consumer. The brand repackaging included an updated promotional packet featuring photos of the company’s products and production facility, updated stationery (letterhead and business cards), new print ads and a new website.