About The Project
In an effort to drive tourism and attract new businesses, the City of Pleasantville’s Mayor Jesse L. Tweedle Sr. and Director of Economic & Industrial Development Jacqueline Amado-Belton chose PM to help produce the Bayview Summer Series – a collection of major community events that spanned the summer season: a Sunset Wine Tasting, Endless Summer Carnival, Mayor’s BBQ Cook-Off and the Pleasantville Farmers Market from June to September.
PM was intimately involved in every step of the process from concept to completion – securing sponsorships, booking entertainers, site planning, filing event permits and even ticket sales. To serve as the hub of information, PM launched a comprehensive website to promote events and to provide applications for download and a secure payment option. The strategic communications program successfully married media relations, social media and email with traditional print advertising, printed collateral and signage to keep the Bayview Summer Series in the public eye, resulting in well-attended events and overwhelmingly positive feedback.