At PM, strategy is our guiding principle. By understanding the destination, we can build the most efficient and cost-effective plan to success. Focusing on strategy also creates more powerful branding because all efforts are tightly integrated including concept, copy, design, media planning, public relations, digital marketing and more.
Creative Advertising Services
We create and execute programs for all mediums: print, radio, TV, outdoor, direct mail and digital. Our comprehensive network of resources provides cost-effective and appealing creative concepts, eye-catching graphic design, professional-quality video and audio production, printing services, website development and social media development.
Media Planning & Buying
Getting your message in front of the right audience is the key to success. Our mission is to identify the precise media channels that offer the highest value to your organization, negotiate preferential contracts based on our buying power and track results to ensure that each program is more powerful than the last. We also offer budget management services to ensure that expenses are properly tracked and remain within the approved parameters.
Effective signage does more than mark your location; it communicates your brand, attracts customers, provides direction and convinces people to purchase from your business.
Performance Marketing & Signage has over 25 years experience in design and fabrication of signage and displays that attract customers – and look good at the same time.
PM offers strategy and innovative design for website, social media, email communications, Google AdWords, retargeting, geotargeting, search engine optimization (SEO) and other leading edge marketing techniques, ensuring that your online marketing activities are consistent with branding and positioning messages in other mediums.
An effective public relations strategy manages your public reputation, building trust and gaining the respect of your audience. PR methods can significantly improve responses to your marketing efforts, developing valuable media and community relationships to support and enrich your brand for years to come. PM is an experienced source for effective PR services, having earned numerous national awards for expert PR campaigns, special events and outreach programs.
Special Events Management
PM manages all aspects of an event from concept to completion, ensuring maximum results at trade shows, golf events, fundraisers, galas, groundbreakings, grand openings, seminars and more. We partner with the City of Pleasantville to create and produce the Bayview Summer Series of events to drive tourism and business to the municipality. In a full-service grassroots initiative for South Jersey Gas, we brought the company’s message to the community in personal engagements at street fairs and civic meetings, distributing promotional materials and staffing a toll-free customer service call center.
Our team has years of experience designing and producing cost-effective and well-integrated pieces of traditional literature, digital business cards and specialty items that enhance and complement all of your marketing efforts.
We are skilled at building and executing direct marketing campaigns that work, including concept, creative, production, fulfillment, database creation and management and tracking for effective communication with customers and prospects.
Marketing Research & Analysis
Market research is an important part of every marketing effort to guide the creation of an effective strategic plan. PM has extensive experience in market research techniques including data collection and analysis for feasibility studies, telemarketing and direct mail surveys, focus groups, executive interviews, competitive factor studies, web-based efforts and more.