As businesses prepare for the seasonal transition, the strategies behind media planning and buying become increasingly nuanced. At Performance Marketing,…
Glenn Davila, president of Performance Marketing, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is…
In the competitive landscape of marketing, creating a distinctive brand presence is crucial for capturing the audience’s attention. This is…
In the ever-evolving landscape of digital marketing, email remains a stalwart channel for businesses to connect with their audience. However,…
Social media has become an indispensable tool for businesses in the digital age, and it’s only getting more important as…
Contact your Current Clients Your first priority should be to strengthen the bond between yourself and your current clients. Anyone…
By Mike Epifanio Ron manages PM’s signage division from initial design to final execution. He holds a BFA from Temple…
By Mike Epifanio In April’s blog on good PR, I wrote about how building a solid media list is…
By Mike Epifanio In last month’s blog on good PR, I wrote about how crucial it is to start…
By Mike Epifanio As a media professional who’s been on both sides of the “pitch,” for 30 years, I’ve…