Articles
The Key Ingredient to Successful Media Planning and Buying: Performance Marketing
As businesses prepare for the seasonal transition, the strategies behind media planning and buying become increasingly nuanced. At Performance Marketing,…
Davila Named to National Small Business Association’s Leadership Council
Glenn Davila, president of Performance Marketing, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is…
Building a Powerful Marketing Presence Through Brand Standards
In the competitive landscape of marketing, creating a distinctive brand presence is crucial for capturing the audience’s attention. This is…
Maximizing Engagement: Personalization and Automation Strategies in Email Marketing
In the ever-evolving landscape of digital marketing, email remains a stalwart channel for businesses to connect with their audience. However,…
The Top 5 Reasons Why Boosting Social Media Content is Crucial for your Business
Social media has become an indispensable tool for businesses in the digital age, and it’s only getting more important as…
7 Magic Marketing Moves You Need to Make Now
Contact your Current Clients Your first priority should be to strengthen the bond between yourself and your current clients. Anyone…
Performance Marketing An Interview with PM’s Signage Manager, Ron Irvin
By Mike Epifanio Ron manages PM’s signage division from initial design to final execution. He holds a BFA from Temple…
Good Public Relations: The All-Important Follow-Up
By Mike Epifanio In April’s blog on good PR, I wrote about how building a solid media list is…
Good Public Relations: Know the Editors on Your Media Lists
By Mike Epifanio In last month’s blog on good PR, I wrote about how crucial it is to start…
Good Public Relations Starts with Good Media Lists
By Mike Epifanio As a media professional who’s been on both sides of the “pitch,” for 30 years, I’ve…