The boiler industry is changing almost daily, with pressures to improve efficiency and minimize electricity consumption while maintaining a competitive price point. To meet this challenge Crown Boiler created a new entity – Velocity Boiler Works – to market and distribute Crown Boiler products along with a series of new and exciting stainless steel condensing boilers, combi boilers and tankless water heaters.
PM was the catalyst in developing the new Velocity brand including a distinctive new logo design, refreshed product literature, promotional items, new trade show displays, van graphics, facility signage and a series of email programs targeted at specific markets. PM also created an easy-to-use, mobile-optimized website that embraces the new Velocity brand and improved the company’s search engine rankings.
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