Why You Haven’t Been Blogging for Your Business… And Why You Should

Below are the top 5 reasons why you haven’t been blogging, followed by advice for overcoming these obstacles to get you on your way to blogging.

 

Top 5 Reasons You’re Not Blogging for your Business:

• I don’t have the time.
• I’m not a great writer
• Nobody’s going to read it.
• I don’t know what to blog about
• There are more important things I could be doing.

 

Those sound like some pretty good reasons, but you may find that they’re just excuses. Let’s break them down.

 

I don’t have the time – Maybe you’re really are so busy that reserving time to write is a challenge. Try breaking the process into manageable chunks. Even the busiest of us can spare a few minutes each day. Start by identifying the main idea of the blog, move to an outline, then jot down a few key ideas that support each point. End your blog with a call to action to motivate the reader to contact you.

I’m not a great writer – Blogs can have a conversational, casual tone. Readers of blogs are typically forgiving if your grammar isn’t perfect, as long as you have something to say that is  interesting. Ask a friend or coworker to review your blog for typos and to suggest edits.

Nobody’s going to read it – People visit your website everyday and some of them are potential customers, partners or collaborators. Blogging establishes your expertise and builds trust with prospects. As you promote your products and services, you are creating relevant content that improves your site’s search engine rankings and drives traffic to your site. Posting a new blog is an invitation for search engines to check your site for frequent updates.

I don’t know what to blog about – You surely have some expertise to share, so write about what you know well. You can also use your blog to share company news like a new hire you can introduce. It’s a great way for your customers to learn about your new team member, and it’ll make the new employee feel welcomed. Maybe your company created a new product or service line. A blog is a great way to promote the new offering. Use your blog to publish interesting case studies that detail how your products and/or services have helped your customers. Or, you could blog about your company’s participation or sponsorship of a trade show or job fair.

There are more important things I could be doing – This one is simple: selling your business to prospective clients is the most important thing you can do and the sales process can start with a visit to your website to read your blog posts. Make a commitment to regularly generate blog posts and stick with it for the best chance of success.

 

To learn more about the long-term impact of blogging and how Performance Marketing can help integrate blogging into a search engine optimization SEO plan to increase your website traffic, leads and sales, call 609-646-0414 today for a free one-hour marketing consultation for your business. The consultation is free, but not picking up the phone to call us could be the most costly mistake you’ll make today.