Glenn Davila

Maximizing Marketing ROI with Strategic KPIs

Every marketer aims to achieve higher returns on investment (ROI) while justifying every dollar spent. Yet, without proper metrics and…

3 weeks ago

High-ROI Marketing Initiatives That Drive Business Impact

Marketing is at its best when it balances creativity and measurable results. However, not every effort guarantees a payoff. Identifying…

3 weeks ago

Building a Marketing KPI Dashboard for Success

Tracking marketing performance is essential for every business aiming to drive results and justify investments. Creating a marketing KPI dashboard…

3 weeks ago

Marketing Strategy Reviews: How Often Should You Reevaluate Your Plan?

Every effective marketing strategy is rooted in adaptability. With consumer behavior shifting and competition evolving, regular reviews of your strategy…

3 weeks ago

Marketing Strategy Reviews: How Often Should You Reevaluate Your Plan?

An effective marketing strategy isn’t static; it evolves alongside business goals, consumer behaviors, and market trends. Regular reviews ensure your…

4 weeks ago

How to Prioritize Marketing Initiatives for Maximum Business Impact

With endless marketing opportunities, knowing where to focus can make or break your ROI. Prioritizing marketing initiatives is critical to…

4 weeks ago

From Strategy to KPIs: Building a Dashboard That Actually Guides Decisions

A well-designed dashboard transforms raw data into actionable insights, helping teams focus on what drives success. For marketing professionals, connecting…

4 weeks ago

How to Build a Marketing Strategy That’s Measurable and Scalable

Creating a solid marketing strategy doesn’t have to feel overwhelming. When designed with intention, it becomes a framework that is…

4 weeks ago

The Art of the Press Release: Corporate Stories That Actually Get Picked Up

A press release can be a powerful tool for getting media coverage. Yet, most press releases are deleted moments after…

3 months ago

Brand Consistency on Social: Why It Matters More Than You Think

Imagine meeting someone who changes their personality every time you see them. One day they are formal and serious, the…

3 months ago