PM offers strategy and innovative design for website, social media, email communications, Google AdWords, retargeting, geo-targeting, search engine optimization (SEO) and other leading edge marketing techniques, ensuring that your online marketing activities are consistent with your branding and positioning messages in other mediums.

In addition to the services detailed below, these methods of digital marketing are effective in gaining impressions, increasing brand awareness, and are affordable and easy to integrate into your marketing strategy:

• Mass email communications
• Content marketing
• Programmatic Digital Display Advertising: Geo-targeting, Geo-Farming, Retargeting, and more

Website Design

Starting projects with a strategy and having a maintenance plan is critical. Designing an attractive website is only half the battle. Ensuring that your website is properly engineered and organized are critical to maintaining a valuable online presence.  

Here are some samples of websites we’ve designed: 

• Trenton Housing Authority
• Velocity Boiler Works 
• Consalo Family Farms
• Inspira Health Foundation 
• Glenn Insurance 

Search Engine Optimization

Search Engine Optimization (SEO) increases the quantity and quality of its traffic from a search engine’s organic results through the practice of optimizing a website or landing page(s). Before Google AdWords is introduced to an SEO program, it’s vital to lay the right foundation. With over 200 ranking factors, success depends on a proven strategic approach in developing a program that is effective for your organization that includes:

• Identifying meta tags, keywords and phrases
• Evaluating competition
• Defining organizational goals for website traffic
• Applying code that enables search engines to crawl your website
• Keyword analysis
• Website content analysis

With an active SEO, introducing a Google AdWords strategy is often the natural next step.

PM has a team of experts ready to help you navigate the world of SEO and achieve your goals. 

Social Media Advertising

According to a 2019 study, Internet users spend an average of 2 hours and 22 minutes on social media each day. With the world online now more than ever, now is the time to invest in social media advertising. It is one of the most affordable methods of advertising and delivers your ads and/or content directly to your target audience. Research says that top of mind awareness requires nine engagements.

What makes an effective social media advertising strategy? A healthy mix of well-design ads, relevant content and the right definition of your target audience.

If you need help getting started, give us a call.