PM managed advertising placement and designed and managed a cooperative advertising program for participating contractors. PM maintains the simpleisbeautiful.com website and drives traffic with online advertising, retargeting campaigns and social media. PM also manages the customer call center where thousands of prospects have learned about the programs.

To improve engagements, PM developed a grassroots effort that schedules representatives at meetings and events throughout the company’s service area. PM is responsible for maintaining a regular schedule of appearances, performing the presentations, distributing promotional giveaways and collecting leads. From civic meetings with dozens of people to street fairs with thousands, South Jersey Gas connects with potential customers face to face as part of the community.