Proven Framework for Urban Enterprise Zone Growth
Unlock the Growth Potential of Your Urban Enterprise Zone (UEZ)

Discover how Lakewood Township’s UEZ achieved a 177% surge in new business participation—adding 294 new members in just one year. With a strategic and scalable framework, this success story can be replicated for your UEZ.

Lakewood Township’s Incredible Success Story

Lakewood Township’s Urban Enterprise Zone transformed itself into one of New Jersey’s largest and most dynamic enterprise zones by implementing a tailored growth framework. Here’s what they achieved in 12 months:

0
Months
0
% Growth
0
New Members
0
Active Members

This kind of sustainable growth wasn’t achieved by chance—it came from a comprehensive, proven system built to maximize acquisition, engagement, and retention.

What could similar success mean for your local economy?

Lakewood Township’s Urban Enterprise Zone transformed itself into one of New Jersey’s largest and most dynamic enterprise zones by implementing a tailored growth framework. Here’s what they achieved in 12 months:

0
Months
0
% Growth
0
New Members
0
Active Members

This kind of sustainable growth wasn’t achieved by chance—it came from a comprehensive, proven system built to maximize acquisition, engagement, and retention.

What could similar success mean for your local economy?

The Framework for UEZ Success

Hover over the boxes below to learn more about the framework phases.

Phase 1

Strategic Foundation

Phase 1

  • Data-driven identification of untapped businesses within zone boundaries
  • Customized outreach strategies tailored to business type and size
  • Optimization of member benefits to ensure they deliver maximum value

Phase 2

Systematic Acquisition

Phase 2

  • Targeted Telemarketing: A value-first approach to connect with businesses not currently enrolled
  • Strategic Public Relations: Build program credibility through regional media coverage
  • Digital Visibility Efforts: Tools like business directories showcase member benefits and attract prospects

Phase 3

Active Retention & Engagement

Phase 3

  • Proactive communication that keeps members informed and invested
  • Support for membership renewals and recertifications to sustain long-term participation
  • Turning members into advocates through testimonials and referrals

Phase 4

Sustainable Growth Loop

Phase 4

  • Success stories generate buzz and attract new members
  • Engaged members strengthen the program’s reputation and drive referrals
  • Increasing memberships creates more resources for better benefits, fueling ongoing growth

This system scales to fit your UEZ’s size, no matter how big or small. From retention to acquisition and beyond, every phase complements the others to deliver lasting impact.

The Framework for UEZ Success

Click on the boxes below to learn more about the framework phases.

Phase 1

Strategic Foundation

Phase 1

  • Data-driven identification of untapped businesses within zone boundaries
  • Customized outreach strategies tailored to business type and size
  • Optimization of member benefits to ensure they deliver maximum value

Phase 2

Systematic Acquisition

Phase 2

  • Targeted Telemarketing: A value-first approach to connect with businesses not currently enrolled
  • Strategic Public Relations: Build program credibility through regional media coverage
  • Digital Visibility Efforts: Tools like business directories showcase member benefits and attract prospects

Phase 3

Active Retention & Engagement

Phase 3

  • Proactive communication that keeps members informed and invested
  • Support for membership renewals and recertifications to sustain long-term participation
  • Turning members into advocates through testimonials and referrals

Phase 4

Sustainable Growth Loop

Phase 4

  • Success stories generate buzz and attract new members
  • Engaged members strengthen the program’s reputation and drive referrals
  • Increasing memberships creates more resources for better benefits, fueling ongoing growth

This system scales to fit your UEZ’s size, no matter how big or small. From retention to acquisition and beyond, every phase complements the others to deliver lasting impact.

What Our Client Says

“Performance Marketing’s framework opened the door to opportunities we didn’t know existed. The data-driven strategies attracted new members and created a thriving network of local businesses. Plus, with responsive, professional, timely service from the Performance Marketing team, our UEZ is growing faster than ever!”

David Klein, Executive Director, Lakewood Development Corporation

Take the First Step Toward Transformative Growth

Your UEZ has untapped potential just waiting to be unlocked. The businesses in your zone are paying full sales tax, missing out on loan opportunities, and operating without the resources available to them—all because they don’t know about the benefits your program offers. We can help you change that.

Don’t wait—help your UEZ thrive, just like Lakewood Township.

During your personalized session, we’ll work with you to:

  • Assess your zone’s current performance and growth opportunities
  • Identify specific untapped businesses within your zone
  • Customize the framework to align with your community’s unique goals

 

Contact Us
If you have questions or need further information,
reach out today!

Contact: Glenn Davila, President
Phone: 609-646-0414 ext 135
Email: [email protected]