Website Building 101- Beyond SEO

Each page of a website should be unique and easy to understand. If not, several undesirable results are inevitable:

• If people can’t grasp what a page is about in five seconds or less, they’ll move on (aka, bounce).
• If the search engines crawl multiple unrelated keywords and mixed messaging on the same page, the page will be irrelevant.
• High Bounce Rate + Low Relevancy Score = Poor Page Rank

PM’s Web Page Design –

“We eat our own dogfood” (https://en.wikipedia.org/wiki/Eating_your_own_dog_food

Performance Marketing uses a time-tested, best practice template when building each web page:

• Top of each page starts with a big bold H1 tag, the Page Title
• Followed by an H2 tag, the Tagline (slightly smaller, bolded font)
• Short, relevant paragraphs or bullet lists support the H1 & H2 tags
• Multiple paragraphs, deviating slightly from H1 are introduced by H3 Tags

Sample Web Page

<H1 Tag> The Page Keyword

<H2 Tagline> Keyword in Phrase 

<H3 C> Content Intro

< Paragraph content supporting H3 goes here.>

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