Building a Powerful Marketing Presence Through Brand Standards
In the competitive landscape of marketing, creating a distinctive brand presence is crucial for capturing the audience’s attention. This is where brand standards play a pivotal role, ensuring consistency, authenticity, and resonance [...]
Davila Named to National Small Business Association’s Leadership Council
Glenn Davila, president of Performance Marketing, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization and operates on a staunchly nonpartisan [...]
The Key Ingredient to Successful Media Planning and Buying: Performance Marketing
As businesses prepare for the seasonal transition, the strategies behind media planning and buying become increasingly nuanced. At Performance Marketing, we understand the key to success lies in recognizing the distinct approaches [...]
Mid-Year Marketing Check-In with Performance Marketing
As we reach the midpoint of the year, it's the perfect time to reflect on your marketing efforts and make strategic adjustments to ensure a successful rest of the year. At Performance [...]
Navigating Marketing Complexity: How PM Drives Your Success A Signage Spotlight
At Performance Marketing, our mission is to navigate the complexities of modern marketing to deliver exceptional results for our clients. Today, we're excited to spotlight our Signage Department, showcasing how our team [...]
5 Essential Steps to Boost Your Visibility with Google AdWords
In today's fast-paced digital world, achieving high visibility for your brand is crucial. Google AdWords, now known as Google Ads, is an incredibly effective tool for acquiring new customers. This guide will [...]
Demystifying Public Relations: Myth vs. Fact
Public Relations (PR) is a vital component of any successful marketing strategy and is often misunderstood. Many businesses have misconceptions about what PR entails and how it works. At PM, we aim [...]
5 Database Marketing Tips You Need to Know to Elevate Consumer Engagement
In today’s fast-paced digital landscape, one-size-fits-all marketing is a thing of the past. To truly connect with your audience, you need a tailored approach, and that’s where database marketing comes in. Database [...]
Mastering the Subject Line: The Key to Boosting Your Email Open Rate
Email marketing remains one of the most effective ways to reach and engage your audience. But with inboxes overflowing with messages, how do you ensure that your email stands out and gets [...]
Reflect and Revise: Your End-of-Year Marketing Check-In
As the year draws to a close, it is an opportune time to reflect on your marketing achievements and set the stage for a successful new year. This end-of-year check-in is essential [...]
Why Every Business Needs a Strategic Marketing Plan
As we step into a new year, it’s the perfect time to focus on the foundation of sustainable business growth: a strategic marketing plan. A strategic marketing plan serves as your business’s [...]
Why Effective Signage Still Matters in a Digital-First World
In our digital-first world, it is easy to assume that traditional marketing methods like signage have become obsolete. However, effective signage remains a powerful tool for businesses of all sizes. Building Brand [...]