The Neglected Value of Behavior Knowledge
When you are looking for new pots and pans, where do you go? To the store or online? Our answers have likely changed over time. Fifteen years ago, very few people would [...]
Command Performance
Clients large and small can trust Performance Marketing’s experienced team to handle all of their marketing needs with a focus on strategy. by MATT COSENTINO of SJBiz Working with a variety of [...]
Why You Haven’t Been Blogging for Your Business… And Why You Should
Below are the top 5 reasons why you haven’t been blogging, followed by advice for overcoming these obstacles to get you on your way to blogging. Top 5 Reasons You’re Not [...]
Social Media Demographics: Where to Find Your Next Customers
From picking key sites to market research, demographic data is critical for determining which platforms deserve your energy. Do you want to discover which apps are hot right now? Or are you [...]
Glenn Davila’s Interviewed on Kokua Technologies’ 5 Question Friday
Performance Marketing's President, Glenn Davila, was featured on Kokua Technologies' 5 Question Friday today! Check out the interview for some fantastic marketing industry insights: https://www.youtube.com/watch?v=EpQNRFx6Df8
Good Public Relations Starts with Good Media Lists
By Mike Epifanio As a media professional who’s been on both sides of the “pitch,” for 30 years, I’ve learned a few timeless lessons about good public relations practices that I [...]
Good Public Relations: Know the Editors on Your Media Lists
By Mike Epifanio In last month’s blog on good PR, I wrote about how crucial it is to start by building solid media lists for your client or company. This month, [...]
Good Public Relations: The All-Important Follow-Up
By Mike Epifanio In April’s blog on good PR, I wrote about how building a solid media list is “square one” for any good publicity campaign. Last month, I gave some [...]
Performance Marketing An Interview with PM’s Signage Manager, Ron Irvin
By Mike Epifanio Ron manages PM’s signage division from initial design to final execution. He holds a BFA from Temple University’s Tyler College of Art and has over 35 years of experience [...]
7 Magic Marketing Moves You Need to Make Now
Contact your Current Clients Your first priority should be to strengthen the bond between yourself and your current clients. Anyone who’s taken Business 101 can tell you that keeping existing customers is [...]
The Top 5 Reasons Why Boosting Social Media Content is Crucial for your Business
Social media has become an indispensable tool for businesses in the digital age, and it’s only getting more important as time goes on. The widespread adoption of social media platforms has fundamentally [...]
Maximizing Engagement: Personalization and Automation Strategies in Email Marketing
In the ever-evolving landscape of digital marketing, email remains a stalwart channel for businesses to connect with their audience. However, standing out in crowded inboxes requires more than just a compelling message. [...]