Building a Powerful Marketing Presence Through Brand Standards
In the competitive landscape of marketing, creating a distinctive brand presence is crucial for capturing the audience’s attention. This is where brand standards play a pivotal role, ensuring consistency, authenticity, and resonance with your target audience. In this blog post, we will explore the significance [...]
Maximizing Engagement: Personalization and Automation Strategies in Email Marketing
In the ever-evolving landscape of digital marketing, email remains a stalwart channel for businesses to connect with their audience. However, standing out in crowded inboxes requires more than just a compelling message. Successful email marketing hinges on two key elements: personalization and automation. In this [...]
The Top 5 Reasons Why Boosting Social Media Content is Crucial for your Business
Social media has become an indispensable tool for businesses in the digital age, and it’s only getting more important as time goes on. The widespread adoption of social media platforms has fundamentally changed the way businesses communicate with their customers, and it’s a trend that’s [...]
7 Magic Marketing Moves You Need to Make Now
Contact your Current Clients Your first priority should be to strengthen the bond between yourself and your current clients. Anyone who’s taken Business 101 can tell you that keeping existing customers is less expensive than acquiring new ones, but it goes deeper than your bottom [...]
Performance Marketing An Interview with PM’s Signage Manager, Ron Irvin
By Mike Epifanio Ron manages PM’s signage division from initial design to final execution. He holds a BFA from Temple University’s Tyler College of Art and has over 35 years of experience in sales and marketing in the signage industry. Previously as Vice President of [...]
Good Public Relations: The All-Important Follow-Up
By Mike Epifanio In April’s blog on good PR, I wrote about how building a solid media list is “square one” for any good publicity campaign. Last month, I gave some real-life examples of how I have built relationships with the journalists on our [...]