The world of media buying and planning is undergoing a revolution driven by artificial intelligence and automation. In 2025, this transformation is no longer a futuristic prediction, it’s the foundation of modern marketing success. AI and automation are not just changing how media is bought and sold, but how strategies are built, campaigns are optimized, and results are forecasted. The traditional model of media planning, where teams relied on historical data, manual analysis, and quarterly adjustments, is being replaced by systems that learn, adapt, and optimize in real-time. This shift is redefining marketing as a dynamic, evolving discipline that continually adapts to consumer behavior. The primary driver of this evolution is the shift from reactive to proactive strategy. Media planners once looked backwards to make forward-facing decisions, depending heavily on experience and assumptions. Now, AI systems analyze real-time datasets from countless touchpoints, social media trends, audience interactions, contextual content, and predictive purchase signals, to anticipate [...]