Command Performance
Clients large and small can trust Performance Marketing’s experienced team to handle all of their marketing needs with a focus on strategy. by MATT COSENTINO of SJBiz Working with a variety of business leaders daily, from high-level executives at major corporations to founders of nonprofits, [...]
The Neglected Value of Behavior Knowledge
When you are looking for new pots and pans, where do you go? To the store or online? Our answers have likely changed over time. Fifteen years ago, very few people would even consider purchasing an everyday item online. Today we find the contrary to [...]
Courting Today’s Consumers
Today’s consumer wants something different Marketing is not what it used to be. The world has changed. While every organization is hurdling different challenges, the one reality we are all faced with is that today’s consumer is demanding a relationship, and they are refusing [...]
Four Reasons Why Your Company Needs an SEO Strategy
SEO, or Search Engine Optimization, is the process of preparing your website to appear on popular search engines like Google and Bing. Sounds simple enough, but it’s much more complicated than that. We can start to define SEO by understanding that it’s NOT pay-per-click [...]
Marketing After COVID
You need a new plan. Here’s what it should include… It’s a brave new world. Since March 2020 we’ve seen a number of “firsts” including stay-at-home orders, record-high unemployment, record-low gasoline prices and even toilet paper hoarding! Here’s a collection of marketing strategies to [...]