Corporate leaders are navigating a digital landscape that is both full of opportunity and fraught with complexity. Digital marketing has moved from support role to growth engine, driving engagement and competitive positioning. Enterprises must approach digital marketing with the same precision, rigor, and ROI accountability as any other high-stakes initiative.  This guide helps executives and board members align digital marketing with objectives, measure impact, and build sustainable growth. Why Digital Marketing Strategy Matters at the Enterprise Level Corporate growth means reaching the right customers at the right time with the right message. Enterprises achieve this through an integrated, strategic digital marketing system. While small businesses can afford to experiment with isolated tactics, corporations must be more disciplined. A misaligned campaign can damage brand equity, waste investment, and let competitors capture market share. The data underscores this. A 2024 Gartner report reveals that 71% of CFOs now demand marketing teams demonstrate a clear return on investment, [...]