In the ever-changing landscape of marketing, media planning has evolved from a linear, channel-based activity to a complex, data-driven science. Brands are no longer simply choosing between television, radio, and print; today, they navigate a fragmented digital ecosystem that spans search, social, streaming, programmatic, influencer, and emerging Web3 environments. Amidst this complexity, one truth remains constant, optimization is the difference between spending and succeeding. Effective media campaign optimization is not about budget redistribution alone. It’s about ensuring that every media touchpoint serves a strategic purpose and contributes to a clearly defined outcome. Whether the goal is brand awareness, lead generation, or conversion efficiency, optimization requires a balance of creative intelligence, analytics, and continuous learning. The best media planners today act less like buyers and more like data interpreters, leveraging automation, AI, and insights to refine campaigns in real time. However, the need for optimization is often triggered by failure. Many brands still struggle with campaigns [...]