Good Public Relations: Know the Editors on Your Media Lists
By Mike Epifanio In last month’s blog on good PR, I wrote about how crucial it is to start by building solid media lists for your client or company. This month, we turn our focus to the importance of building relationships with the journalists [...]
Good Public Relations Starts with Good Media Lists
By Mike Epifanio As a media professional who’s been on both sides of the “pitch,” for 30 years, I’ve learned a few timeless lessons about good public relations practices that I hope you might find helpful in increasing the effectiveness of your publicity efforts. [...]
Glenn Davila’s Interviewed on Kokua Technologies’ 5 Question Friday
Performance Marketing's President, Glenn Davila, was featured on Kokua Technologies' 5 Question Friday today! Check out the interview for some fantastic marketing industry insights: https://www.youtube.com/watch?v=EpQNRFx6Df8
Social Media Demographics: Where to Find Your Next Customers
From picking key sites to market research, demographic data is critical for determining which platforms deserve your energy. Do you want to discover which apps are hot right now? Or are you concerned that a network is free-falling? Are you looking for new ways to [...]
Why You Haven’t Been Blogging for Your Business… And Why You Should
Below are the top 5 reasons why you haven’t been blogging, followed by advice for overcoming these obstacles to get you on your way to blogging. Top 5 Reasons You’re Not Blogging for your Business: I don’t have the time. I’m not a great [...]
Command Performance
Clients large and small can trust Performance Marketing’s experienced team to handle all of their marketing needs with a focus on strategy. by MATT COSENTINO of SJBiz Working with a variety of business leaders daily, from high-level executives at major corporations to founders of nonprofits, [...]