Good Public Relations: The All-Important Follow-Up
By Mike Epifanio In April’s blog on good PR, I wrote about how building a solid media list is “square one” for any good publicity campaign. Last month, I gave some real-life examples of how I have built relationships with the journalists on our [...]
Good Public Relations: Know the Editors on Your Media Lists
By Mike Epifanio In last month’s blog on good PR, I wrote about how crucial it is to start by building solid media lists for your client or company. This month, we turn our focus to the importance of building relationships with the journalists [...]
Good Public Relations Starts with Good Media Lists
By Mike Epifanio As a media professional who’s been on both sides of the “pitch,” for 30 years, I’ve learned a few timeless lessons about good public relations practices that I hope you might find helpful in increasing the effectiveness of your publicity efforts. [...]
Glenn Davila’s Interviewed on Kokua Technologies’ 5 Question Friday
Performance Marketing's President, Glenn Davila, was featured on Kokua Technologies' 5 Question Friday today! Check out the interview for some fantastic marketing industry insights: https://www.youtube.com/watch?v=EpQNRFx6Df8
Social Media Demographics: Where to Find Your Next Customers
From picking key sites to market research, demographic data is critical for determining which platforms deserve your energy. Do you want to discover which apps are hot right now? Or are you concerned that a network is free-falling? Are you looking for new ways to [...]
Why You Haven’t Been Blogging for Your Business… And Why You Should
Below are the top 5 reasons why you haven’t been blogging, followed by advice for overcoming these obstacles to get you on your way to blogging. Top 5 Reasons You’re Not Blogging for your Business: I don’t have the time. I’m not a great [...]