Rebranding used to be thought of as merely changing a logo, updating a website, or refreshing color palettes. But in today’s business environment, rebranding is a strategic transformation that influences perception, culture, performance, and competitive advantage. The world’s most successful companies no longer treat design as decoration, they leverage design as a strategic lever to unify identity, communicate purpose, and activate culture. Rebranding is not just about looking different. It is about becoming more aligned with who the company truly is and the direction it is evolving toward. The rise of corporate design case study documentation reflects this evolution. Executives are now expected to justify rebrand investments based on measurable outcomes, not subjective taste. Stakeholders want to understand the ROI of design decisions, including their effects on customer engagement, market positioning, employer brand strength, employee advocacy, recruiting success, and internal cohesion. In many organizations, the most valuable impact of a rebrand is not external at [...]