Small businesses operate in environments where every resource matters. Budgets are limited, time is constrained, and competition is often fierce. Whether a business is a neighborhood retailer, a boutique service provider, a restaurant, a SaaS startup, or a growing D2C brand, the challenge is the same: how do you make more people aware of your business without spending more than you can afford? This is where media planning and buying becomes essential. While the term may sound like something only large corporations engage in, media planning for small businesses is not only achievable but increasingly necessary. Media planning is the process of determining where, when, and how a business should advertise to maximize visibility and engagement. Media buying is the process of acquiring the advertising placements chosen in the plan. These two practices work together to help small businesses target the right audience at the right time with the right message. When executed well, media [...]